The end product is not software, a website or a mobile device that can do X, Y, or Z.
The end product you are trying to achieve is
Successful User Experience ("UX")
i.e. normal users finding that
- it does things they want to do
- in ways they can understand, remember, enjoy.
Even though, as an industry, we're really bad at it, "Successful User Experience" is actually easy to do, as the rest of this site shows:
- Know what users want
- Know what kind of UI they can handle
- Design what they want, in a UI they can handle (see, easy!)
- Deliver that design (here, in Development, is where most projects lose their UX)
Slash Design is Nick Healey:
- chief designer at Symbian and Psion for ten successful years
- award-winning design consultant for over ten years since, for clients of all sizes
I design products all the way from initial concepting to the layout stage (the content users want, structured and presented in a way they can handle) – e.g. typically wireframes, or mockups.
(I'm not a web coder, nor a graphic designer #CanYouTell)